Creating and maintaining a distinct brand identity is paramount to defining one's position in the marketplace. By first identifying your company's key strengths and differentiating features, SIDE Ink is then able to create a multifaceted brand building campaign that reinforces those messages. Areas of focus include, but are not limited to, public relations, content creation, social media, digital media, guerrilla marketing, tastemaker/spokesperson relations, and product placement. Our end goal with every campaign is to communicate your brand’s unique voice in a way that appeals to the media and your customer base.
Frequent and strategic generation of news is a critical tool in raising awareness for any brand, regardless of industry and/or area of specialization. Our role as your communications partner is to produce consistent coverage in well targeted outlets that help build and maintain your brand’s profile. We are relentless in seeking results that count.
SIDE Ink will ensure frequent and consistent story generation using our strong reporter relationships; creative story angles; ability to tap into the current news cycle; and deep seeded understanding of social media and grass roots marketing to generate the awareness your brand deserves.
In recent years, social media platforms such as Twitter, Facebook, Instagram, and Pintrest have become a valuable tool for companies and individuals seeking to communicate "in the moment". Making the most of these platforms, however, can be a challenge without a well defined roadmap and end goal. At SIDE Ink, we take pride in creating and executing social media campaigns that actually make sense for your particular brand.
Content is king when it comes to connecting with your client base in an authentic and demonstrative way. Whether it's blog entries that speak to your area of expertise, social media posts that engage your target audience, or bylined articles that reinforce your brand identity, our goal is to create content that complements the other facets of your communications campaign.
As with the other primary pillars of our campaigns, digital media allows you to tell your story in a way that truly resonates with your audience. Today's consumer is a moving target, with interests that vary moment to moment depending on the content in front of them. As such, the creation and distribution of compelling digital media can be an effective tool in breaking through all of the noise. Prior success includes some of the earliest, and most successful, "viral" videos; digital recipes; engaging video interviews; socially shared video content; and more.